Watch · Europa WireAmazon’s October Prime Day sale event (also known as Prime Big Deal Days ) kicks off tomorrow, with plenty of competing deals from Best Buy , Walmart , and more the same week. While searching for the top early TV deals, I found some of the best at Best Buy, with deals on top-rated TVs from Samsung, LG, and more. Our Picks Bottom Line Current price: $1,500 (44% off) Regular price: $2,700 One of the most impressive OLED TVs I've ever tested, with stunning color accuracy, con...
Bottom Line Current price: $3,500 (22% off) Regular price: $4,500 An older version of Sony's flagship OLED TV that still offers plenty of reasons to pick... Bottom Line Current price: $2,300 (48% off) Regular price: $4,480 A cinema-sized screen made with an updated QD-Mini LED panel for better color accuracy,... Bottom Line Current price: $950 (52% off) Regular price: $2,000 A gallery-inspired TV that mimics the look of a picture frame with a matte screen and woo...
Bottom Line Current price: $3,700 (17% off) Regular price: $4,500 The latest refresh of Samsung's flagship OLED TV offers a brighter screen than its pred... Bottom Line Current price: $2,500 (24% off) Regular price: $3,300 Last year's premium OLED from Sony still offers plenty of reasons to pick one up, like ... To help you find the very best deals, I put together a list of my favorite lab-tested TVs with the steepest discounts so you can get the most out of your budget.
Also: The best October Prime Day 2026 deals live now Taylor Clemons/ZDNET Save $1,200 LG C6 65-inch Get it now Current price: $1,500 (44% off) Regular price: $2,700 One of the most impressive OLED TVs I’ve ever tested, with stunning color accuracy, contrast, and detailing. The updated panel gives you 4K resolution and a 120Hz refresh rate, as well as Dolby Vision HDR support. You’ll also get support for Dolby Atmos virtual surround sound and both Nvidia G-Sync and AMD FreeSync VRR for console gaming.
Review: LG C6 OLED TV With true blacks and bright picture, Tokyo looks crisp and clean on the upgraded display. / Rebecca Isaacs/ZDNET Save $1,000 Sony A95L 77-inch Get it now Current price: $3,500 (22% off) Regular price: $4,500 An older version of Sony’s flagship OLED TV that still offers plenty of reasons to pick it up over its more recent cousins. You’ll get a 77-inch screen with Dolby Vision HDR support and a 120Hz refresh rate, as well as built-in voice controls via Alexa and Google Assistant. Read more: The best Sony TVs Samantha De Leon/ZDNET Save $2,180 TCL QM9K 98-inch Get it now Current price: $2,300 (48% off) Regular price: $4,480 A cinema-sized screen made with an updated QD-Mini LED panel for better color accuracy, detailing, and contrast that rivals premium OLED competitors.
It features a 144Hz refresh rate, a suite of preloaded apps like Netflix and YouTube, and built-in voice controls via Alexa, Google Assistant, and Siri. Review: TCL QM9K Kerry Wan/ZDNET Save $1,050 Hisense Canvas S7 65-inch Get it now Current price: $950 (52% off) Regular price: $2,000 A gallery-inspired TV that mimics the look of a picture frame with a matte screen and wood-look bezel. The QLED panel gives you great color and detailing for streaming, live TV, and browsing the digital art store for works to add to your own personal slideshow.
Review: Hisense Canvas S7 Kerry Wan/ZDNET Save $800 Samsung S95H 77-inch Get it now Current price: $3,700 (17% off) Regular price: $4,500 The latest refresh of Samsung’s flagship OLED TV offers a brighter screen than its predecessor, a 165Hz maximum refresh rate, and support for Object Tracking Sound+ for audio that follows the on-screen action and a more immersive experience. Read more: Samsung S95H vs Samsung S95F Save $800 Sony Bravia 8 II 65-inch Get it now Current price: $2,500 (24% off) Regular price: $3,300 Last year’s premium OLED from Sony still offers plenty of reasons to pick one up, like Acoustic Surface Audio+ support for spatial sound, exclusive VRR support for gaming on the PS5, integrated screen sharing from both iOS and Android devices, and Bravia Cam compatibility for video calls and meetings. Also: Sony Bravia 8 II OLED review More October Prime Day 2026 TV deals LG B6 OLED 48-inch : $700 (save $500): An entry-level OLED with Dolby Vision and Dolby Atmos support, a dynamic sports picture mode, LG Shield security, and support for both Nvidia G-Sync and AMD FreeSync Premium VRR.
TCL QM6K 85-inch : $899 (save $776): A big-screen option from TCL that offers a 144Hz refresh rate, Dolby Vision IQ and Dolby Atmos support, and an updated Mini-LED panel for enhanced color accuracy and contrast. TCL M8LF 75-inch : $630 (save $670): A mid-range big-screen with a 144Hz refresh rate, support for both Google Cast and AirPlay screen sharing, and built-in voice controls. Hisense U7 75-inch : $999 (save $1,000): A premium Mini-LED TV from Hisense that has a 165Hz refresh rate for sports and gaming, a peak brightnes of 3,000 nits, and 2.1.2CH integrated speakers.
October Prime Day 2026 home audio deals Roku Streambar SE : $99 (save $50): A soundbar and streaming box combined into a singe device, the Roku Streambar gives you 4K resolution, HDR support, and an HDMI-ARC passthrough. Sony HT-A5000 5.1.2CH : $500 (save $500): A high-end soundbar from Sony that features 5.1.2CH audio, Dolby Atmos support, AirPlay2 streaming capabilities, and built-in Chromecast. LG S60TR 5.1CH : $250 (save $150): An entry-level soundbar, speaker, and subwoofer combo with Dolby and DTS audio support, HDMI-ARC connectivity, and Bluetooth.
Samsung HW-Q990F 11.1.4CH : $1,600 (save $400): Samsung’s flagship home audio system includes a soundbar, two satellite speakers, and a wireless subwoofer for whole-room surround sound. It also supports Dolby Atmos, Alexa voice controls, and SmartThings integration for smart home networks. TCL S45H : $80 (save $50): An entry-level soundbar with Dolby Atmos and DTS Virtual:X support, Bluetooth connectivity, and HDMI-ARC support.
Insignia 2.0CH soundbar : $50 (save $10): An ultra budget-friendly soundbar with Bluetooth connectivity, customizable EQ settings, and 4 audio presets. Bose Smart Soundbar : $399 (save $150): Upgrade your home theater with signature Bose sound quality backed by 5.0CH speakers and Dolby Atmos virtual surround sound along with integrated voice controls and app support. Yamaha True X Bar 50A : $229 (save $270): A mid-range soundbar and subwoofer combo featuring Dolby Atmos, 4.1.2CH audio, AirPlay and Bluetooth support, and integrated Alexa voice controls.
FAQ When is Prime Day? Amazon has two Prime Day events: one in the summer and one in October. This year, October Prime Day will be a two-day event held from Tuesday, Oct. 6, through the end of Wednesday, Oct. 7.
How did we choose these deals? For this list, I only chose TVs from reputable brands and that have been lab-tested by me or another ZDNET expert. I also did my best to only include deals with markdowns of at least 20 percent to help you find the best value for your budget.
Are OLED TVs cheaper during Prime Day? They can be! Both the July and October Prime Day sale events are great opportunities to snag steep discounts on flagship OLED models from top brands like LG and Samsung.
Even if Amazon’s discounts aren’t as exciting as you had hoped, other retailers like Best Buy and Walmart often run competing sales so you can shop around to find the best deals. Are these TV deals only available at Best Buy, or also on Amazon? These TV deals are currently only available at Best Buy, but I’ll be tracking Amazon deals as well as the Prime Big Deal Days sale officially starts.
Where can I find the best Prime Day deals? ZDNET editors will be tracking October Prime Day deals before, during, and after the sale. Here are our favorite deals across categories now.
If you aren’t a Prime member but want to shop the sale, here’s how to join with a free trial , and ways you might qualify for a big discount (including 6 months free if you’re aged 18-24 ). Prime Day TV deals Prime Day laptop deals Prime Day phone deals Prime Day deals under $25 Prime Day tablet deals Prime Day all-in-one computer deals Prime Day SSD deals Prime Day Sam’s Club deals Prime Day Costco deals Prime Day Walmart deals Prime Day Samsung deals Prime Day Bluetooth speaker deals Prime Day Nintendo deals Prime Day Garmin deals Prime Day Apple deals Prime Day iPad deals Taylor Clemons Staff Writer Taylor Clemons is a tech writer and reviewer based near Cleveland, OH. After graduating from Tiffin University in 2011, they spent several years in lawn and garden manufacturing before working on their own (now defunct) game review site, Steam Shovelers.
From there, Taylor expanded into writing about consumer technology like televisions, home audio equipment, and smart home devices at Lifewire. Taylor's work can also be found at The Balance, TechRadar, Tom's Hardware, SPY.com, GameSkinny, IndieHangover, The Inventory, and Forbes. See full bio The Latest from Taylor This bestselling DeWalt battery set just hit 52% off in this early Prime Day deal Best early October Prime Day 2026 monitor deals from Samsung, LG, and more Best Buy has a rare discount on this Nintendo Switch 2 bundle – how to get it
Source: ZDNET
